Blog
THE OFFICIAL SCOOP ON WHAT’S NEW AND MAKING NOISE AT OUR COMPANY
Latest chatter from industry
25 November 2025
Industry snapshot: content creators at the heart of storytelling
Walee’s Rizk Haddad explores the shift away from vanity metrics to authentic, ROI-driven storytelling in the content creator economy.In this industry snapshot, Rizk Haddad, Head...
15 September 2023
Rise of Creator Brands: Surpassing Traditional Brands
The rise of creator brands has helped Social media influencers surpass traditional brands and shake up established systems with their own brands. Influencers interact with their...
12 September 2023
YouTube playing games
The introduction of games into the YouTube experience is transforming user engagement. It holds the potential to create a new avenue for interaction.
11 September 2023
EMV: The Key to Driving Sales and Growth
A study by Nielsen found that 92% of consumers trust recommendations from people they know, while only 68% trust traditional advertising.
6 September 2023
Future Platforms for Influencer Marketing beyond Instagram
In Pakistan, marketers often confuse Influencer Marketing for Instagram alone. And yes, Instagram has made it very popular with various storytelling formats such as posts,...
18 August 2023
7 Strategies to Amplify Influencer Marketing ROI
In recent years, influencer marketing has emerged as a powerful tool for brands looking to connect with their target audiences in an authentic and engaging...
17 August 2023
Influencer Marketing is not Digital PR
Marketers often confuse two strategies building brands and engaging target audiences: influencer marketing and public relations (PR). It's easy to brush off saying "We want...
19 July 2023
Walee-NUST Center of Excellence Image Gallery
Walee-NUST Center of Excellence Image Gallery
18 July 2023
Walee’s Unforgettable Escape to Mabali Resort
Walee’s Unforgettable Escape to Mabali Resort
27 May 2023
Best platform for influencers | TikTok Vs Instagram
In the last decade or so, social media has become a key platform for influencers to showcase themselves, build their brand, and engage with their...
5 May 2023
How to Score your Dream Campaign?
What gets you excited when you think about how to secure your dream campaign? Is it the content, technology, futuristic approach, influencer or the brand...
11 April 2023
Create your own Niche as an Influencer
Becoming an influencer is an exciting opportunity to share your passions and interests with a wider audience. Create your own niche as an Influencer and...
16 March 2023
What is the right platform for Content?
With the ever-growing number of social media platforms, it can be overwhelming to identify which one is worth your time. Choosing the right platform is...
6 March 2023
Building the next generation of Sports Influencers
The partnership is built on a shared vision of grassroots development. This vision aligns with both organizations' goals. These goals involve providing new opportunities for...
17 February 2023
What makes a Good Influencer?
In the age of digital marketing, influencers play a vital role in creating brand awareness and generating leads. The main reason for that is people...
25 January 2023
Why Become A Content Creator?
Are you considering becoming a content creator? Content creation, whether as a blogger, vlogger, podcaster, or influencer, can be rewarding, but it demands dedication and...
31 December 2022
CEO’s End of Year Message
I believe in our ability to overcome challenges and create value. We need passion, smart opportunities, and grit to achieve our mission. A heartfelt thank...
6 December 2022
How to make content work commercially
influencing opinions and integrating marketing messages across categories. Genres include leisure, travel, finance, sports, gaming, beauty, fashion, and more, offering a wide array of content...
29 November 2022
Is being an Influencer a Full-Time Job?
You've probably heard the phrase "being an influencer is not a real full-time job" often. It suggests that uploading content to social media requires no...
10 October 2022
6 Ways to Turn Your Influencers Into Brand Advocates
Influencers, as we all know are social media celebrities. People follow these content creators and love to watch their content in their social media feeds....
11 November 2021
Top Influencer Marketing Trends of 2021
If you're struggling to keep up with the latest influencer marketing trends, don't worry you have come to the right place. It's already a big...
4 November 2021
Best Film Series on Influencer Marketing
By 2022, influencer marketing will become a $15 billion worth industry. Influencer marketing is one of the powerful tools in the world right now.
22 October 2021
Gadgets Every Influencer Should Have
Being an influencer, content creator, or entrepreneur is a business itself. The content one delivers should have quality. And it has been becoming challenging with...
27 September 2021
Rise of Ecommerce During Pandemic
It is not a surprise anymore that the current pandemic has drastically changed our lives and brought in rise of ecommerce. From hygiene to lifestyle,...
14 September 2021
Ali Gul Pir | August’s Featured Influencer
From the fame of “Waderay ka beta” to “Karlay jo karna hai” Ali Gul Pir has become one of the most influential entertainers in Pakistan....
17 August 2021
Importance of Entrepreneurship
Look forward to establishing a business but unclear about the importance of entrepreneurship? Are you influenced to start a business? Or are you an entrepreneur?...
9 August 2021
From a TikToker to a Transformation King of TikTok
exponential rate, thanks to the influencers. Today, many people who want to become an influencer enter this field to collaborate with brands. But, collaboration with...
25 June 2021
Become a LinkedIn Influencer: Follow these 8 steps
LinkedIn – as we all know, is a platform for professional activities. Whether you connect or follow a LinkedIn influencer, like, share or discuss anything,...
15 June 2021
Engagement Rate vs Followers: What matters the most?
Have you ever wondered what matters the most among engagement rate vs followers? You've likely come across Instagram accounts with thousands of followers. However, it's...
20 May 2021
Best social media platforms for Influencer Marketing?
Social media platforms, in the dynamic landscape of the digital world, are gaining increasing power every day, thereby creating fresh opportunities for influencer marketing.
17 May 2021
Influencer Marketing for Small Businesses
the interaction/collaboration between the business and the influencer, and there are benefits for both.
17 May 2021
Influencer Marketing Strategy & Seamless Execution
There was a time when Influencer Marketing was limited to celebrities and dedicated bloggers only. But now, since the rise of influencer marketing, it has...
5 May 2021
Return on Influencer Marketing: Measure What Matters
I just made a new purchase – a wooden table. After setting it up, out of habit, I took a picture and posted it on...
29 April 2021
How to find right Influencers for your Business
When it comes to connecting with the audience in a meaningful and more personal way and identifying their behavior patterns about certain brands, the right...
27 April 2021
Hilarious Instagrammers of Pakistan
Shoutouts, reviews, reactions, unboxing – these are the words we are living in today. However, be it a toddler or a senior citizen, everyone is hooked...